The ”Gentleman's” Game - Golf Takes a Swing At Women

Here is the ad, told as plainly as possible. A woman reaches for a golf club. A man charges her, knocks her to the ground, stands over her body, and says: "Don't touch my driver."

That was the pitch. That was the thing a room full of people looked at, workshopped, approved, and pushed live to sell a piece of graphite.

Golf calls itself the gentleman's game. This weekend it showed its work.